How to migrate the CMP from AdSense to Google Ad Manager

If you've moved on to AdSense In Google Ad Manager—for example, when entering an MCM—there is a step that almost everyone forgets: the CMP (Consent Management Platform)The consent platform you had set up in AdSense It doesn't automatically migrate to Ad Manager, and until you migrate it, you risk losing revenue from traffic in the European Union, the United Kingdom, and Switzerland, where Google requires a certified CMP (TCF v2.2) to serve personalized ads.

In this video tutorial of just over 6 minutes we will teach you Step-by-step instructions on how to migrate the CMP from AdSense to Google Ad ManagerWhere are the privacy and messaging settings on each platform, how to create and publish the consent message in Ad Manager, and what to do with the old message? AdSense and how to check that everything is working correctly on your website.

It's a quick process, but doing it wrong means unmonetized prints. Hit play and do it with us.

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